Our Marketing Campaign

We operate a series of all year round marketing activities and promotional campaigns to generate the widest publicity for Asian Gifts & Housewares Show-Paris

  • E-mailing, faxing and direct mailing of promotion leaflets and invitations to target buyers in France and throughout Europe including Importers, Department Stores, Trading Companies, Wholesalers, Retailers, Sourcing Agents, Promotion & Marketing Companies, and Buying Offices.
  • Advertising in prominent housewares, gifts and toys trade magazines and newspapers, as well as online banner adverts at major sourcing portals and trade association websites, particularly in France, Germany, UK, Spain, Italy, Russia and Poland, plus promotion on popular social websites (Facebook, Twitter and WeChat).
  • Our professional call centre to personally telephone target visitors in our European buyer database to introduce the show and invite them to come visit.
  • Promotion and distribution of buyer registration cards and promotional materials at international trade fairs.
  • -Giving & Living (UK)
    -Harrogate Christmas & Gift (UK)
    -Maison & Objet (France)
    -Homi (Italy)
    -Premiere (Germany)
    -Nuremberg International Toy Fair (Germany)
    -Ambiente (Germany)
    -Tendence (Germany)
    -Spring & Autumn Fair - Birmingham (UK)
    -Top Drawer (UK)
    -Formex (Sweden)
    -Remadays (Poland)
    -Nordstil (Germany)
    -Promotion Product Expo (UK)
    -Scotland’s Trade Fair (UK)
    -Showcase (UK)
  • An Incentive Program to offer qualified buyers a special cash sponsorship of up to 100Euros towards their expenses while attending the show during 27-29 November, 2018.
  • Listing the show details in international trade fair calendars (both print and online media).
  • Liaison with press and media channels to generate special media coverage, feature articles, advertising and press releases for the show.
  • Contact with influential trade associations and chambers of commerce in key countries to gain their support and collaboration in lining up their buying communities to visit the fair.
  • 24/7 promotion over the show website: www.asiangnhparis.com